Preparing for the 4th of July
"I confess that there are several parts of this Constitution which I do not at present approve, but I am not sure I shall never approve them. For having lived long, I have experienced many instances of being obliged by better information, or fuller consideration, to change opinions even on important subjects, which I once thought right, but found to be otherwise." - Benjamin Franklin, 1787
A few tips for promoting your business on the 4th of July:
Show your appreciation - July 4 is a time where we put aside our differences and enjoy the fact that we live in the greatest country in the world. And if you’re showing the same patriotic fervor, people will respond. Offer a patriotic sale or giveaway, like discounts on American-made products or trip to some nearby historical landmark. Offering free products to veterans is also never a bad strategy. Even if you take an immediate loss, the veterans - and the public - will take notice and patronize your establishment in the future.
Offer large volume takeout - Since cookouts are as much a part of July 4 as parents warning you about that kid they knew in middle school who blew off his right hand with a firecracker, people who do not like cooking are going to need some food to bring. Lots of it. Especially if your restaurant is not known for finger-food type catering, offering it will get people excited to bring something different to the usual spread of chicken wings and potato salad.
Promote with the colors - Could you imagine living in a country where the national colors were, like, pea green and rust? Awful. Take advantage of living in a country with an aesthetically pleasing color scheme and move red, white and blue clothes to the front of your store. Or, remind people on social media that it would be really cool to get their nails painted in patriotic hues at your nail salon.
Send an email to your customers with 4th of July "suggestions"- Though it might be tricky to convince your customer base that the best way to spend 4th of July is getting that long-overdue radiator flush, sending an email with Independence Day ideas can spur people into your business unexpectedly. For instance, suggesting people "Get out on the road and see America" on the 4th might make them think, "Oh, hey, I need to get that radiator flushed. Oh, and look, there is a coupon right here in this email....."
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